Coping with the “American giants”

Abstract of the paper presented at the 4th HaPoC – History and Philosophy of Computing conference in Brno, 3-7 October 2017.

Coping with the “American giants”: mergers, relationships and attempted partnerships in the European computer industry in the early Sixties

During the 1950s, a fragmented computer industry grew up in Europe. After the enthusiasm and pioneering in a brand new business like computers, at the beginning of the 1960s these companies were weakened by several issues, such as the financial crisis and the pressure of  US competitors like IBM and General Electric. The investments in R&D  were not fully refunded by the income from machines sales after several years. The growth of a computer company, in fact, was often doomed by these costs and very often also by lack of proper marketing experience in a totally brand new field. Continue reading “Coping with the “American giants””